Costa Rica Pura Vida

Many people love to use the phrase, not many know where the term actually originated. The most common explanation comes from a Mexican movie called  ¡Pura vida! that came to Costa Rica 1956 (directed by Gilberto Martínez Solares).  In the movie, ‘pura vida’ is the saying used by the main character who remains optimistic, despite unfortunate circumstances that continue to surround him.  Although it took a little while to catch on, the phrase pura vida was being used nationwide by 1970. Today, it is an inherent part of the culture.

Although many people use the saying ‘pura vida’, until you’ve been to Costa Rica, you will not truly know what pura vida feels like. It’s an emotion, it’s an attitude, it’s happiness, and it’s a way of life.  Once you’ve visited, you will understand the true meaning of pura vida.